Last March (2007), Victory Records launched its free online media player, VICTORSTREAM. Just over a year later, the player registered over 1,000,000 views, and over 150,000 unique users.
Anyone can grab the player and post it on their MySpace or website, and it streams a regularly updated playlist of music and video daily. You can also keep up with the latest news, tour dates, merch, and other info for each band; it's basically the Victory Records website in a box, spreading the word the label anywhere it's posted.
The label is hard at work revamping the next version of VICTORSTREAM, to be released later this year.